Shippers do not book the forwarder with the best rate. They book the forwarder whose rate they have in front of them when the shipment comes up. Rate Publisher puts your current prices in the inbox of every importer, exporter and partner on your list, on the same day every week, without anyone pressing Send.
An importer who knows the door-to-door cost from Rotterdam to Busan stops buying through a local trader. Give them that number every week, prepared in their name, in their language, and you are the forwarder they ask when they decide to import direct.
Growing exporters still send heavy shipments by courier, because nobody showed them an FCL, LCL or air rate. A rate report with every carrier on their lanes, next sailings included, turns "too complicated" into a booking request.
Overseas forwarders and agents need your origin, freight and destination prices to answer their own clients. Send them a monthly partner sheet and every quote they make on your lanes is a shipment that comes to you.
Pick the routes, the clients and a day: every week on a weekday, or every month on a date. The cloud schedule service sends it, whether or not an ERP is open, and only once, however many PCs are signed in. Free for every company.
Every e-mail of every send is listed: sent, pending or failed, with SendGrid's reason. Dead addresses come to light, unsubscribes are honoured automatically, and your sales team knows exactly who received this week's prices before they call.
| When | Result | Clients |
|---|---|---|
| Mon 13 Oct 09:00 | Success | 18 of 18 sent |
| Mon 6 Oct 09:00 | Success | 18 of 18 sent |
| Mon 29 Sep 09:00 | Success | 17 of 18 sent · 1 unsubscribed |
| Mon 22 Sep 09:00 | Success | 17 of 17 sent |
| Mon 15 Sep 09:00 | Success | 16 of 16 sent |
Hanul Global Trading, an importer on the list since September.
안녕하세요 Hanul Global Trading,
이번 주 로테르담 → 부산 운임과 선박 스케줄을 첨부해 드립니다.
One e-mail per client. Nobody sees anyone else's address.
| Carrier | Transit | 20'DC | 40'HC |
|---|---|---|---|
| Maersk | 31 d | 1,036.80 | 1,171.80 |
| CMA CGM | 33 d | 1,058.40 | 1,209.60 |
| Hapag-Lloyd | 29 d | 1,090.80 | 1,242.00 |
| Carrier | Transit | +45 kg | +100 kg |
|---|---|---|---|
| Korean Air | 1 d | 3.10 | 2.75 |
| KLM Cargo | 2 d | 3.25 | 2.85 |
Prices, transit times and departures in one report they can forward to their buyer.
| Group | Routes | Language | Schedule |
|---|---|---|---|
| Korea importers | 12 | KOKorean | Weekly · Mon 09:00next Mon 20 Oct |
| NL exporters to Asia | 18 | NLDutch | Weekly · Tue 08:00next Tue 21 Oct |
| Agent partners Asia | 24 | ENEnglish | Monthly · 1st 08:00next Sat 1 Nov |
| German importers | 9 | DEGerman | Weekly · Mon 09:00next Mon 20 Oct |
One group per audience: its own routes, clients, language and send day.
Your PC can be off. Ten PCs can be on. Every client still gets exactly one e-mail.
| Recipient | Time | Status |
|---|---|---|
| import@hanulglobal.example | 09:00 | Sent |
| purchasing@busanfresh.example | 09:00 | Sent |
| logistics@daehan-tools.example | 09:00 | Pending |
| info@oldtrade.example | 09:01 | Failed · 550 mailbox unavailable |
| scm@seoul-interiors.example | 09:01 | Sent |
Your sales team calls the people who have this week's prices, not a stale list.
Importers, exporters and forwarding partners buy freight for different reasons and read a rate sheet differently. Give each group its own routes, its own language and its own message, and send each one the prices that move them.
"Import direct. Keep more profit."
Many importers still buy through local traders because the logistics look complicated. A door-to-door price on their lane, in their inbox every week, shows them what importing direct really costs and who to ask.
"Become your own exporter."
Exporters who outgrow courier shipments need to see that air, LCL or FCL is often far cheaper for heavier cargo. A report with every carrier, the transit time and the next sailings answers the question before they have to ask it.
"Add our network to your service offering."
Agents and partner forwarders sell your lanes to their own clients. A partner sheet with origin, freight and destination split out lets them add their margin and quote at once, instead of e-mailing you for every inquiry.
A shipper does not need a forwarder every week, but the week they do, they ask whoever is top of mind. A forwarder who only quotes on request is in front of a client a few times a year. A forwarder who publishes every week is there all 52 weeks.
Illustration for one client over one year. When you only quote on request, you hear about the shipments you are asked about. With a weekly publication you are in the inbox in every week a need arises, including the ones that would have gone to a competitor.
The last figure is an assumption to show the arithmetic, not a measured rate. Your reply rate depends on your lanes, your prices and your list. Count your own after a quarter of weekly sends.
Freight is bought irregularly. The forwarder whose prices are in this week's inbox gets the first request, often the only one.
When a client asks three forwarders, the one who already published sets the reference the other two are measured against.
The same day, the same layout, a clear Valid until. Week after week that is proof you are organised, before the first shipment.
The client who shipped once last spring is still on the list. A current price on their old lane is the easiest reason for them to come back.
Bounces show which addresses are dead, unsubscribes show who is not a buyer. What remains is an audience that reads your prices.
Your logo, your marketing page, your contacts and terms in every PDF. Clients forward it to their buyers, so your name travels further.
The sales pipeline depends on who happens to call. Nobody notices the requests that went to someone else.
A steady flow of contacts from one set-up, with your prices doing the selling while your team follows up.
The best rate on the market sells nothing if it is not in the client's inbox the week they ship.
Set it up in minutesRate Publisher reads the rate templates you already price with. There is no second price list to maintain: choose what to publish, to whom and when, and the schedule service does the rest.
Pick a rate template per route, Ocean FCL and LCL, air, rail or truck, and the containers or weight levels to price. Every carrier with a rate on the lane is shown, with your margin already on it.
Choose its routes and whether to publish Origin, Freight and Destination, set a Validity Until, add break-downs, a language and your e-mail, marketing and terms templates.
Pick them from your client list. Each gets one e-mail, with a PDF prepared in their name and an unsubscribe link.
One click prices every route and renders each client's e-mail and PDF, exactly as a manual send would. That package is what the schedule sends.
Every week on a weekday, or every month on a date (1st to 28th, or the last day), at a time of your choice. The next send is shown at once.
| Service mode | From | To | Containers / weights | Template |
|---|---|---|---|---|
| Ocean FCL | Rotterdam | Busan | 20'DC, 40'DC, 40'HC | 0000100 |
| Ocean LCL | Rotterdam | Busan | W/M | 0000100 |
| Air | Amsterdam | Incheon | +45, +100, +300 kg | 0000214 |
Set the schedule once. Press Update rates when your prices change; the schedule keeps sending them.
What keeps it safeAn automatic send must never embarrass you. The schedule service sends only what an operator published, stops when the validity has ended, and respects every unsubscribe at the moment of sending.
The prices in the e-mail are the prices Quick Quote gives your operators and the Client Portal gives your clients. Wherever a buyer meets your rate, the next step is a quote request your team can act on.
The rate report goes to every client in the group, prepared in their name. Replies go straight to your own reply-to address, to the people who sell.
Unasked quote requests from your own client listThe same routes in a Get rates frame on your own site: carriers, transit times, prices, validity and next sailings, updated within half a minute of publishing.
Visitors who are not on your list yet see your pricesPoint your e-mail and marketing page to your Client Portal. Clients price their own shipment there, day and night, and every quote request arrives in the ERP as a sales lead.
From "interesting rate" to a sales lead in one clickMost forwarders do send rates, when someone has time: an Excel attached to a mail, two or three lanes, to the clients someone remembers. The difference is not the sheet. It is doing it every week, for everyone, without the hours.
| Doing nothingQuote on request | Now and thenExcel attached to a mail | Newsletter toolPrices typed into a mailing | Logistics ERP Rate PublisherFrom your rate templates | |
|---|---|---|---|---|
| Who sees your rates | Whoever asks | The clients someone remembers | Your mailing list | Groups of importers, exporters and partners, one e-mail each |
| How often | A few times a year | When someone has time | As often as someone types it | Every week or every month, automatically |
| Prices | Current, one lane at a time | Copied, outdated next week | Typed in, by hand | From your rate templates, every carrier, with your margin |
| Effort per send | An hour per quote | Hours, so only 2 or 3 lanes | Hours of copying | None once scheduled; Update rates when prices change |
| Personal | Yes | One sheet for all | Name merge only | A PDF prepared for each client, in 24 languages |
| Content | A price | Rates | Text and images | Rates, break-downs, vessel schedules, marketing page, contacts, terms |
| Expired rates | — | Still in old attachments | Sent if nobody checks | Refused after Validity Until |
| Delivery and unsubscribe | — | Bulk from a mailbox, often spam | Yes | SendGrid on your domain, per-address status, one-click unsubscribe |
| Cost | Lost requests you never see | Hours every week | Subscription plus the hours | Included in €95 per user / month |
The columns describe common ways of sending rates in general, not a specific product. Sending needs your own SendGrid account; its plans are billed by SendGrid.
Rate Publisher is part of the Logistics ERP Windows app and reads the same rate engine as Quick Quote. Every user licence includes it; the schedule service that sends it is free for every company.
E-mails are sent through your own SendGrid account, billed by SendGrid. Client self-pricing runs on the Client Portal, a licence per company.
Start a free trial, add one route and one publish group, and switch on the schedule. A quarter of Mondays later, count the replies.